Limitations of WhatsApp Business API

There are some Limitations to using the Whatsapp Business API, helpful to know before you apply for registration.

Pre-Onboarding:

  • If onboarded with a WhatsApp Business API solution provider (like ChatDaddy), the previous chats cannot be seen
  • If onboarded with a WhatsApp Business API solution provider (like ChatDaddy), the number cannot be used on any other WhatsApp apps - including the WhatsApp & WhatsApp Business mobile app.

Post Onboarding:

  • A WABA can have a maximum of 250 message templates.
  • Meta Business Accounts are initially limited to 2 registered business phone numbers, but this limit can be increased to up to 20.
  • A WABA must belong to only one Business Manager. You cannot have two or more Business Managers owning one WABA.
  • Businesses can send messages by manually typing to customers only after a customer initiates a message. These messages are called session messages and can be sent by businesses to customers within 24 hours.
  • After 24 hours, the session expires and businesses can only send 'template messages' to their users. Template messages must be pre-approved by WhatsApp and can be done from the ChatDaddy dashboard
  • All template messages must adhere to WhatsApp Commerce Policies.
  • The WhatsApp Group Feature is not supported
  • WhatsApp profile pictures cannot be seen if using WABA
  • WhatsApp Voice or Video Calls are not supported. Voice notes are supported.
  • The WhatsApp Message Forwarding Feature is not supported
  • WhatsApp apps cannot be used with the same number if using WhatsApp Business APIs
  • WhatsApp Messages cannot be replied to in a thread
  • Message template button can only include one URL button/ Phone number. Duplicated URL and Phone Number in one messages templates is limited.
  • WhatsApp Business APIs do not display link previews for ads when a new message is received from the ads.
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