How to Appeal if Your WhatsApp Business Account (WABA) is Banned
Summary
If your business has been flagged or your WhatsApp Business Account/number is banned due to suspected policy violations—but you believe you are compliant—you can appeal the decision.
This guide explains:
- How to check the status of your account
- How to request an official review
- What details to provide during the appeal
- How to prevent future violations
Understanding the Appeal Process
When you submit an appeal, WhatsApp will review your case to determine whether the violation was justified.
The decision may result in:
- Reversal (your account is reinstated), or
- No change (the violation remains)
The final outcome is not guaranteed.
1. Check the Reason for Your Account Ban
If your ChatDaddy account shows a status such as “restricted” or “banned,” we recommend checking the latest status directly in your Meta Business Portfolio.
Steps:
- Open WhatsApp Manager in Meta.
2. If there is an issue, an alert banner will appear at the top of the page.
3. Click the banner to see full details regarding the ban or violation.
2. How to Avoid Account Bans
Before appealing, review the common reasons accounts get blocked and ensure your business messaging practices comply with WhatsApp policies.
3. How to Request a Review (Appeal)
If you want to appeal a ban or violation:
- Go to Business Support Home in Meta Business Manager.
- Select the WhatsApp Business Account affected.
- Locate the violation in the list and click Request Review.
- A dialog box will open—fill in your supporting business details.
- Click Submit.
After submission, the case will move to the In Review tab.
4. Information to Include in Your Appeal
Include the following details to help WhatsApp understand your business:
- Business Name: Your company name
- Business Description: What your company does
- Business Website: Your official website
- How you use WhatsApp: Describe your use cases in detail (e.g., support, marketing, automations, messaging volume, etc.)
Example Submission
Business name: Clare.ai Limited
Business description:
ChatDaddy is a customer engagement platform built on the WhatsApp Business API. It helps businesses manage sales, marketing, and customer support by providing tools such as a shared team inbox, no-code automation bots, bulk messaging, and integrations with other business systems. This enables companies to engage with customers at scale using a single WhatsApp number.
Business website: https://app.chatdaddy.tech
How you use WhatsApp:
- We run Click-to-WhatsApp ads on Meta to receive customer inquiries.
- Automations in ChatDaddy assist with support workflows, including booking demo calls.
- We send notification templates (utility) for demo confirmations and reminders.
5. What to Expect After Submitting
After you submit the request, WhatsApp usually responds within 24 to 48 hours inside Business Manager.
Possible outcomes:
Unchanged
The violation remains, and you will need to adjust messaging behavior to comply with policies.
Reversed
The violation is removed, and you may continue using WhatsApp for business.
Preventing Future Violations
To reduce the chance of future bans:
- Review WhatsApp Commerce and Business Policies
- Read official FAQs to understand compliant usage
- Subscribe to account_update webhooks for real-time policy enforcement alerts
- Adjust behavior promptly in response to warnings to avoid stricter actions
By staying informed and aligned with WhatsApp policies, you can maintain a stable and compliant messaging operation.
Frequently Asked Questions (FAQs)
General Questions
1. What should I do if my WhatsApp Business account is banned or flagged?
Submit an appeal through Meta Business Manager if you believe you are compliant.
2. How does the appeal process work?
WhatsApp reviews your case and may reverse or uphold the violation.
3. How long does the review take?
Most decisions are communicated inside Business Manager within 24–48 hours.
Checking Account Status
4. How can I check the reason for my account ban?
If your ChatDaddy account is “restricted” or “banned,” check WhatsApp Manager inside Meta Business Portfolio.
An alert banner usually shows the issue—click for full details.
Submitting a Review
5. How do I request a review?
To appeal a violation:
- Go to the Business Support Home page and select your WhatsApp Business Account.
- Choose the violation you want to appeal and click Request Review.
- In the dialog that opens, enter supporting details about your business and click Submit.
- The request will move to the In Review tab for processing.
6. What details should I provide?
- Business name – Your company name.
- Business description – A brief summary of your business.
- Business website – Your official website URL.
- How you use WhatsApp – Detailed description of your WhatsApp use cases, such as customer support, notifications, or automations.
7. Example submission?
- Business name: Candy.ai Limited
- Business description: Wati is a customer engagement platform built on the WhatsApp Business API. It helps businesses manage sales, marketing, and customer support with tools like a shared team inbox, no-code chatbots, bulk messaging, and integrations with other business software.
- Business website: https://app.chatdaddy.tech
- How you use WhatsApp: We use a Click-to-WhatsApp ad to receive inquiries, set up automations for support and demo bookings, and send utility template notifications for confirmations and reminders.
Preventing Future Bans
8. How can I avoid account bans going forward?
Follow these best practices:
- Read and understand WhatsApp’s Commerce and Business Policies.
- Review FAQs about these policies to stay aware of dos and don’ts.
- Subscribe to account_update webhooks to get real-time notifications of policy violations.
- Adjust your behavior promptly to prevent additional warnings or enforcement actions.